The chief processor of personal data of the online store purefood.ee is Pure Food Estonia OÜ (registry code 16029550) located at Katusepapi 6, Tallinn 11412, Estonia, phone +372 53 414 692 and e-mail firstname.lastname@example.org. The personal data necessary for making payments are forwarded to the authorized processor AS SEB Pank.
Which personal data is processed
- name, telephone number and e-mail address;
- delivery address of the goods;
- bank account number;
- cost of goods and services and data related to payments (purchase history);
- customer support information.
For what purpose is personal data processed?
Personal data is used to manage customer orders and deliver goods.
Purchase history data (purchase date, goods, quantity, customer data) is used to compile an overview of purchased goods and services and to analyze customer preferences.
The bank account number is used to return payments to the customer.
Personal data, such as e-mail, telephone number, customer name, are processed to resolve issues related to the provision of goods and services (customer support).
The IP address or other network identifiers of the online store user are processed to provide the online store as an information society service and to compile online usage statistics.
Personal data is processed for the purpose of fulfilling the contract entered into with the customer.
The processing of personal data is carried out in order to fulfill a legal obligation (eg accounting and settlement of consumer disputes).
Pure Food Estonia OÜ processes personal data for the following purposes: to make purchase analyzes and summaries, to make offers to the Customer and also to organize customer satisfaction surveys.
Recipients to whom personal data are transmitted
Personal data is passed on to the online store’s customer support to manage purchases and purchase history and to solve customer problems.
The name, telephone number and e-mail address will be forwarded to the transport service provider chosen by the customer. In the case of goods delivered by courier, in addition to the contact details, the customer’s address will also be provided.
If the online store is accounted for by the service provider, the personal data will be transferred to the service provider for accounting purposes.
Personal data may be transferred to information technology service providers if this is necessary to ensure the functionality of the online store or data hosting.
Security and access to data
Personal data is stored on the servers of Zone Media OÜ, which are located in the territory of a Member State of the European Union or countries that have joined the economic area of the European Union. Data may be transferred to countries whose level of data protection has been assessed as adequate by the European Commission and to US companies that are affiliated to the Privacy Shield framework.
The employees of the online store have access to personal data, who can access the personal data in order to resolve technical issues related to the use of the online store and to provide customer support services.
The Online Store implements appropriate physical, organizational and IT security measures to protect personal data from accidental or unlawful destruction, loss, alteration or unauthorized access and disclosure.
The transfer of personal data to the authorized processors of the online store (eg transport service provider and data hosting) takes place on the basis of agreements concluded with the online store and the authorized processors. Authorized processors are obliged to ensure appropriate safeguards for the processing of personal data.
Access to and correction of personal data
Personal data can be accessed and corrections made to the online store’s user profile. If the purchase has been made without a user account, personal data can be accessed via klint support.
Withdrawal of consent
If the processing of personal data takes place on the basis of the customer’s consent, the customer has the right to withdraw the consent by notifying the customer support by e-mail.
When closing the customer account of the online store, personal data will be deleted, unless such data needs to be kept for accounting or for resolving consumer disputes.
If the purchase in the online store has been made without a customer account, the purchase history will be stored for three years.
In the case of disputes related to payments and consumer disputes, personal data will be kept until the claim is fulfilled or the limitation period expires.
Personal data required for accounting purposes shall be kept for seven years.
To delete personal information, contact customer support via email. A request for erasure shall be answered no later than one month and the period for erasure of data shall be specified.
Direct marketing communications
The e-mail address and telephone number will be used to send direct marketing messages if the customer has given his consent. If the customer does not wish to receive direct marketing communications, please select the appropriate link in the footer of the email or contact customer support.
If personal data is processed for direct marketing purposes (profiling), the customer has the right to object at any time to the initial and further processing of their personal data, including profiling related to direct marketing, by notifying customer support by e-mail (email@example.com).
Disputes related to the processing of personal data are resolved through customer support (firstname.lastname@example.org). The supervisory authority is the Estonian Data Protection Inspectorate (email@example.com).